With a market capitalization (market cap) of $2.87B — a measure of how much the company is worth — Harley-Davidson, Inc. is the 1841st most valuable company in Consumer Cyclical as of August 18, 2026. Shares trade at $27.24, up +0.78% on the day.
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Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Visit websiteAs of August 18, 2026, Harley-Davidson, Inc. (HOG) is worth $2.87B — this is its market capitalization, the total value of all its outstanding shares.
Harley-Davidson, Inc.’s market cap is $2.87B, which ranks it #1841 among the most valuable companies in the Consumer Cyclical sector tracked on MarketCapLens.
Harley-Davidson, Inc. (HOG) shares trade at $27.24, up 0.78% on the day, as of August 18, 2026.
Harley-Davidson, Inc. trades at a price-to-earnings (P/E) ratio of 9.7, based on its latest share price and annual earnings per share.
Fundamentals are annual. Figures labeled with their fiscal year.
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